South Africa – a key market for LIC

With similar farming conditions to those in New Zealand, South Africa has always been a key market for LIC.

Last week, we were delighted to welcome Chris Cloete from Genimex to LIC New Zealand.

Chris has been a trusted partner and our South Africa-based distributor for over 30 years, making his visit a truly special occasion for us. His long-standing commitment to representing LIC in the South African market has played a vital role in supporting dairy farmers across the region.

During his visit to New Zealand, Chris spent valuable time with our International Team, engaged in insightful sessions with key staff from across the business, visited local farms, and even reconnected with a few old friends along the way.

As the founder and manager of Genimex, established in 1996, Chris has grown the company into one of South Africa’s leading importers and distributors of semen. His dedication and expertise have helped shape the industry and strengthen the productivity and sustainability of South African dairy farming.

We are proud to have Chris as part of the LIC family and deeply appreciate his ongoing efforts to help farmers thrive for generations to come.

Chris Cloete from Genimex, our South Africa-based distributor.
Chris Cloete from Genimex, our South Africa-based distributor.
by Justine Smith
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