LIC in TESTING

Genetics That Perform in Grass‑Based Belgian Systems

The LIC Europe team is proud to bring our very best genetic offerings to Belgian dairy farmers.

About us

LIC Europe, based in the United Kingdom, works in partnership with Gene’ration in Belgium, alongside our New Zealand headquarters. Through this collaboration, Belgian dairy farmers gain access to New Zealand pasture‑based genetics proven to perform in grass‑focused environments, supporting profitable, resilient herds suited to modern Belgian dairy systems.

Belgium’s dairy sector is defined by high‑quality, productive grassland, and a strong focus on efficiency per cow and per hectare. With a temperate climate and reliable rainfall, Belgian pasture-based dairy farmers rely heavily on grass to produce consistent, high‑quality milk for both domestic use and export markets.

This approach closely aligns with New Zealand’s pasture‑based dairy system, where breeding decisions focus on fertility, feed efficiency, robustness, and lifetime performance. Rather than breeding for maximum output alone, New Zealand genetics are developed to deliver dependable results in systems where grass and home‑grown feed matter most.

LIC genetics are tested where efficiency is non‑negotiable and pasture performance drives profitability. In Belgium, they help farmers build balanced, durable cows that convert grass into milk efficiently—today and for the future.

Explore our international website to learn more  about LIC, our genetics, products and services, and history and performance of New Zealand’s pasture-based dairy industry.

Contact us

Our people

LIC Europe Team

James Simpson

James Simpson​

LIC Europe General Manager​
TOM-SMITH

Tom Smith

Business Support Manager
Kapy-Macown.jpg

Sean Chubb

Business Development Consultant

LIC International Team

TRINA-DUNNING

Trina Dunning

International Manager
KAPY-MACOWN

Kapy Macown

International Sales and Marketing Support

Distributors

Belgium

Geoffrey Watte

News

Table of Contents

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