LIC in Uruguay

Genetics with Proven Performance Where Grass Drives Profit

The LIC International team is proud to bring our very best genetic offerings to Uruguayan dairy farmers.

About us

LIC International, based at our New Zealand headquarters, works alongside trusted global partners such as South America‑based Gensur to connect Uruguayan dairy farmers with the best of New Zealand’s pasture‑based genetics. Our collaboration with Gensur in Uruguay is longer‑standing than in any other South American market, reflecting a deep and enduring commitment to the local dairy industry.

Through this partnership, LIC genetics have become firmly established across Uruguay. Many of the country’s leading Holstein dairy farmers use LIC genetics exclusively, and together with Gensur, LIC holds the largest market share of pasture‑based genetics in Uruguay. This strong adoption reflects the proven fit of New Zealand genetics within Uruguay’s grass‑based production systems.

Uruguay is widely recognised for its strong pasture‑based dairy systems, where grazing efficiency, fertility, and lifetime cow performance are central to farm profitability. With a temperate climate, fertile soils, and a long tradition of grass‑fed milk production, Uruguayan dairy farming shares many core principles with New Zealand’s pasture‑driven dairy model.

Developed in pasture environments where efficiency and fertility are essential, LIC genetics support Uruguayan farmers to build productive, resilient herds that thrive on grass and deliver long‑term performance.

Explore our international website to learn more about LIC, our genetics, products and services, and history and performance of New Zealand’s pasture-based dairy industry.