LIC in Europe

Proven Pasture Genetics for Dairy Systems Across Europe

The LIC Europe team is proud to bring our very best genetic offerings to European dairy farmers.

About us

LIC Europe, based in the United Kingdom, works closely with our wider European distributor network and our New Zealand headquarters to support dairy farmers across markets beyond our dedicated country partners. Together, we connect European farmers with proven New Zealand pasture‑based genetics that can be adapted to local climates, feeding strategies, and production goals.

Across Europe, dairy farming takes many forms — yet common challenges remain. From temperate maritime regions to continental climates, progressive European dairy producers who rely on grass‑based systems, feed efficiency, fertility, and herd resilience are in a strong position to be profitable in a changing market and regulatory environment.

New Zealand’s pasture‑based dairy system is built on the same fundamentals. Genetics are selected not for maximum output alone, but for efficient feed conversion, fertility, robustness, and lifetime performance — traits that translate well across a wide range of European grass‑based dairy systems.

Developed in environments where grass utilisation and efficiency are critical, LIC genetics offer European dairy farmers a reliable option for building balanced, productive herds — helping future‑proof operations across Europe’s diverse dairy landscape.

Explore our international website to learn more about LIC, our genetics, products and services, and history and performance of New Zealand’s pasture-based dairy industry.